The recipe for maximum distance and performance lies in choosing the right golf ball. The TourB family comes in four different models.

TourB-RX and TourB-RXS (for swing speeds under 105 mph "less than 240m drives"), and TourB-X and TourB-XS (for swing speeds over 105 mph "further than 240m drives").

● The NEW TOUR B with REACTIV iQ is THE SMARTER TOUR BALL.

● The patented NEW REACTIV iQ is a SMART encapsulation technology that responds to the force of impact.

● MORE DISTANCE: REACTIV iQ rebounds quickly on impact for explosive speed and more distance

● MORE CONTROL: REACTIV iQ stays on the clubface longer on approach shots for more spin and a smoother feel on the green

● Dual Dimple technology provides efficient trajectory and reduced drag through improved aerodynamics

● TOUR B XS with REACTIV iQ delivers increased ball speed for MAXIMUM WAY off the tee and a soft feel and increased spin for CONTROL on approach shots

● Bridgestone Golf's #1 BALL FITTER IN GOLF: The TOUR B XS is ideal for players with swing speeds over 105 MPH who want additional spin

● TIGER WOODS participated in the development of the NEW TOUR B XS and plays it in professional competition

"When you get 900 polymer engineers together and incorporate feedback from Tiger and Bryson, it's a recipe for innovation," said Elliot Mellow, Bridgestone's golf ball marketing manager. "These guys are very active in R&D, which really helps take our designs to the next level. Our f